This isn’t unexpected news, but Disney’s new streaming service is still making major headlines around the world – and we have a few ideas as to why.
First, the service is directly challenging Netflix, the current industry leader, and it is doing that by bringing all of the properties currently under Disney’s tent to do that.
That means the Marvel universe, Disney animated films, and the full-range of the company’s cinematic masterpieces will be part of the new Disney Plus service.
But that’s not all.
As the majority stakeholders in streaming service Hulu, as well as being the owners of major sports network ESPN, Disney Plus is hoping to lure people in with a value-add bundle that will not only offer tons of more content than Netflix but should also come in at a really competitive monthly subscription fee.
What Disney showed off during its presentation looks pretty much like every other Netflix clone out there.
The service will have different landing pages for its various properties, including National Geographic, Star Wars, Pixar, and Disney, among others.
Along with this comes some of the user-friendly features that subscribers will expect such as watch lists and favorites.
In another nod to the Netflix model, Disney Plus will allow for multiple accounts and parental controls as well.
Perhaps some of the biggest news of all for those of us that still purchase day-one releases when they are available on Amazon or Apple, Disney will make movies available for streaming immediately after their home release.
The debut of the new Disney streaming service is no less than a game-changer for the streaming segment.
It is expected that Netflix will have to become even more aggressive in pursuing its own content as well as keeping what it already has on hand.
From a user standpoint, the further fragmentation of the streaming market probably doesn’t present the rosiest future.
After all, the advantage of streaming services was their elimination of having to pay for multiple channels or packages via cable.
Now that users are faced with the prospect of subscribing to anything and everything to view content they love, there will probably either be further consolidation down the line or even more maddening segmentation of the user base until we are basically back to square one.
Though the pricing on a bundled service isn’t known yet, the Disney Plus service by itself will cost some $6.99 per month.
That’s bottom-of-the-barrel pricing, but analysts expect that it is a trojan horse of sorts.
As more and more people sign up for the service, Disney will gradually raise the price to compete with Netflix.
Additionally, some people think that the bundle package is where Disney Plus will really distinguish itself – as well as probably get the majority of its revenue.
So far Disney has racked up some important partners in the race to dominate living rooms. Roku and Sony’s PlayStation 4 have already embraced the platform’s concept and we expect it will also appear on Google and Apple app stores as well.